Influencing travel decisions

Influencing travel decisions
If it's fun, people are more likely to do it
© J Bewley/Sustrans

Travel is often more about habit than rational choices about the best way to get about. But it's worth changing both.

It's worth picking up a trick or two from the marketing industry as well as public health theory
From changing how you communicate with people to ideas on how to use physical changes to 'nudge' behaviour
Thinking who travels and why, plus how you can influence them, whether in terms of making different ways of getting about better or simply changing habits
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