Sparsely populated rural parish
Although challenging because things are further to get to, there’s lots of scope to reduce the need to travel and to share journeys made by car.
Protect and promote local shops and services to reduce the need to travel. Also consider the scope for mobile services such as doctor and library and delivery of local food. Perhaps you could combine some of these in a community hub. Because community bonds are likely to be stronger, lift share schemes, whether on-line or on a local noticeboard, are more likely to be successful. You may also want to consider cycle maintenance, training and an electric bike pool schemes to give people another option for some local journeys. Improving the rights of way network may make it more useful for utility as well as leisure journeys.
Consider producing a travel plan with operators for the nearest rail station and regular bus stops to improve access to them. A demand responsive minibus or taxibus could be part of this. Reduce danger on the roads by introducing 40mph on minor roads and ensure motor traffic without a local destination does not cut through unsuitable roads. A summary of travel information could feature in a local newsletter and on a parish website.
Although similar to a sparse parish there will be more scope, depending on size and situation, to include some additional measures that feature in towns.
Local walking, cycling and public transport maps would help make people aware of different travel options. 20mph should be introduced on primarily residential roads and possibly also on a central street if it is not a major through route. If there is enough demand, there may be scope to have one car club vehicle.
Cycle parking stands could be installed outside local shops and at schools and a safe route to the nearest town or station progressed. Any school, business and visitor attraction travel plans could be compared to look for potential for co-operation, perhaps helping produce a village travel plan. A village minibus could offer a range of demand responsive services, linking regularly to more frequent public transport services as well as other local destinations as needed.
Building on the ideas for a village, the proposals for towns will depend on whether they are in a remote area or near to a larger city.
If there is no rail station nearby, consider ways to ensure a high quality bus or coach connection to the nearest rail hub, one that will allow people to take a bicycle on. There should be enough demand for a few car clubs and a signed cycle route network covering the area. The shopping area should offer good access by and conditions for people whether in buses, on cycle or on foot.
Urban ward or social housing estate
Although there may already be public transport services and cycle facilities, you may need to help people use them as well as improve them. Improving streets to help them function better as public spaces will also be important, particularly for people without their own outside spaces.
Managing the volume and speed of motor traffic will be vital, such as through 20 mph and home zones.Travel options could be improved through a cycle repair project and secure cycle parking, as well as a community bus/taxi for evenings, whether for shift work or social trips, plus setting up a car club for more affordable motoring. As with the other options, providing a range of locally specific information will help people understand the different options available and their respective benefits.