Thinking it through
You might already have an idea what you want to do. Understanding what influences people's travel decisions, involving a range of groups and thinking about other issues is worth doing first, however. That's because things work best if they are joined up.
Travel is often more about habit than rational choices about the best way to get about. But it's worth changing both.
There are lots of resources out there already, whether publicly available information or organisations doing things in your area.