Because of the range of cycles available and the range of options to promote them, it’s worth first identifying the market or rather types of trip that you think might be able to be made by cycle.
Many of the options will involve an ongoing financial cost, whether the capital cost of the equipment and/or maintenance and administration costs. It may be worth aiming for a pilot study first to test the waters. Unconventional types of cycles can be very eye-catching in a community so even just one or two can generate interest quickly.
It is important to come up with a proposition that is viable financially, whether for a scheme you may run yourselves or something that you want to persuade an existing business to run. If it is the latter, you will need to identify the benefits that could be generated for the business and so justify its time and resources in the scheme. Don’t forget to include all the hidden costs of providing for driving, whether parking spaces, running costs and so on.
You will need to identify who the scheme is open to. Pool bikes or trailers could be available for employees or to customers or local residents who have registered and signed a disclaimer, an example of which is provided below. It is advisable to keep a copy of proof of identification (such as passport or driving licence) and you may wish to consider taking a deposit.
A stumbling block is often insurance such as in relation to theft and concerns about liability if someone is injured while using a bike. It can be difficult to obtain suitable insurance policies for pool bikes and this can take time and research. Particularly where there is an employer-employee relationship, advice about cycle training should be considered.