Increasing cycling has a wide range of benefits for individuals - such as low cost travel, health benefits not to mention sheer convenience. Younger and middle aged males are typical cyclists. If people of all ages and abilities are seen to cycle, then others are more likely to feel it’s something for them. Similarly if you see people carrying all manner of things on cycles, you are more likely to think cycling is an option.
There are also benefits for communities and the wider environment, not just in terms of reducing motor traffic and its impacts. It can also help support local jobs, such as cycle shops, maintenance and delivery services. By making it easier to carry goods back from local shops by bike, you can increase their catchment areas and viability. Lending trailers or special freight cycles to people who may only use them once or twice per month helps make better use of the investment.
Where cycling is linked with tourism, it can help extend the benefits of tourism - people cycling may venture down country lanes and use local shops for refreshments rather than just visiting honey pot sites - while protecting the tranquillity of the countryside from increased motor traffic and parking problems.
Cycle delivery services can offer lower costs and, particularly in congested areas or where there are parking or access restrictions, offer a quicker service. They can help businesses meet corporate social responsibility targets by reducing carbon emissions.
Promoting a wider range of types of cycles can help a wider range of people make cycling an everyday activity, even for those who might not normally be expected to cycle. This can help build confidence, reduce health inequalities and improve social inclusion. Although e-bikes require less effort, particularly when going up hills, they still provide very beneficial levels of exercise.