Creating travel information

Creating travel information
Better information makes better travel choices easier
© Campaign for Better Transport
 

You'd be surprised how many people don't know the options available to them

Well presented information is needed not just to let people to know about different travel options (including travelling less) but also to encourage them to use them
It's not just a case of 'build it and they will come'
Think in terms of each stage of the process people go through to make a journey, as well as the particular information needs for trying different ways of getting about
On-line services, map-making, site directions, ticketing, timetables and promotion
A wide range of local businesses, councils and transport operators are worth getting involved
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