Because lift sharing is so easy to set up but can lead to a range of significant benefits, it should be easy to find partners. It’s worth checking to see if local authorities, schools and workplaces are already promoting it and may provide you with funding to help promote it more. To increase lift sharing significantly, you could try to work out ways to nudge people’s behaviour towards it.
High Occupancy Vehicle (HOV) lanes are increasingly common in North America and changes to UK traffic sign rules in 2011 mean they are easier for local authorities to introduce here. But converting a bus lane to a HOV lane may mean degrading conditions for cycling and so is generally not recommended in built up areas unless there are separate cycle lanes or tracks.
One festival charged an ‘empty seat tax’ of £2.50 for festival goers in order to encourage car sharing. Businesses could give preferential parking to staff that lift share or have a few days a year when those who don’t share are encouraged to give a donation to a nominated charity. Some businesses give other benefits like a prize draw or extra holiday entitlement to lift sharers, because of the saving of not having to provide car parking spaces. It’s important to make these benefits available to those who use sustainable modes of travel such as walking or public transport as well.