The lowest hanging fruit are large fleet operators, for example local authorities and businesses including public transport operators. Besides encouraging eco-driving with employers, such as through Workplace Travel Plans, it could be promoted as part other initiatives such as lift and car sharing. Offering an eco-driving course could be used to provide a incentive to people who become involved in those initiatives and make the links between them. It is also worth making links with Community Speed Watch schemes as people who adopt eco-driving are less likely to speed. Finally there are links with alternatives to petrol and diesel, particularly electric vehicles, so as to reduce range limitations.
Operators of big fleets are the first priority but also consider local employers